In "Lead Generation for the Growth-Oriented Manufacturer," you'll discover...

• How a manufacturer can grow revenues in a flat market
• Why the traditional manufacturer sales and marketing playbook is broken
• Why buyers don't want to call your salespeople
• How to become known, liked and trusted even before your customers are ready to speak to you
• The "product" problem manufacturers have and how to fix it
• How much manufacturers are investing in marketing
• How to get started with a solid long-term lead generation program amidst so many confusing new marketing tactics

... And more!